![]() Google has a free listing program, which enables you to surface your products on Google Shopping for free. This trend is here to stay! If you have stopped or cut back on your ad budget, you can slowly invest more in that.īut you don’t have to break your bank to follow this trend! You can now advertise for free on a platform where 3.8 million searches take place. ![]() Google Shopping predictions for 2021 and strategies Even the new consumer behavior report also reveals that 54% of shoppers, who were exposed to advertising, admit that it helps remind them of something they need or prompts an idea for something they want. Advertising is still relevantĬOVID did slow down and even made some brands cut back on the advertising budget, but it has started to become quite the trend again quickly. In that case, Google Shopping is an excellent platform for you as it has options like Universal cart, same-day delivery, free shipping, Google guarantee, and much more for its customers. Suppose you want to choose a marketplace that also ensures convenience for your consumers. Further, amidst the health concerns, you can also include your packaging and delivery processes, such as sanitizing the product before packing, sanitizing the returned products, whether you provide contact-less delivery services, etc.As curbside pickups are also gaining momentum, collaborating with local businesses will offer you this service. Collaborate with local businesses such as Instacart or local stores’ storage to ensure the products are delivered on time.Keep all the refunds and return policies clear, concise, and easy to find.Keep all your shipment and fulfillment options upfront and straightforward.Here is how you can ensure that convenience is delivered: They will shop online, which indicates that the eCommerce industry is steering towards this trend.Ĭonsumers are the pillars of your business, and you need to attend to their needs. Since this pandemic shows no signs of slowing down, and the news of second and third lockdowns are surfacing, the consumers will most likely stay in their homes. Let’s discuss! Convenience over the priceĬonsumer behavior data reveals that 66% of online purchasers admit that convenience is the main reason they choose to purchase at a specific retailer. Make profits and keep them for yourself by merely submitting your product feed to Google Merchant Center.Īre you struggling with product feed? We can help! Along with all our irresistible features and benefits, our automated solutions can help you upload your product feed to Google Merchant Center within minutes. Since the search engines are the top second touchpoints for customers, incorporating Google Shopping in your strategy will enable you to advertise for free on Google. This trend is likely to continue, so while preparing your strategy for the next year, make sure to give search engine advertising and optimization a significant place. Google Shopping predictions for 2021 and strategy: Upon closer inspection, the report shows that internet search ranked second with 28% of online purchasers using it during the shopping process. Supporting these findings is another report that reveals that customers’ pre-shop top touchpoints were- email ads, went to retailer websites, did an internet search, etc. In a recent study based on customer behavior in 2020, the customer who visited sites for purchasing, 50% searched for inspiration on Instagram, and 50% discovered new products or brands on Google. Omnichannel selling is still relevant, but the approach is different now. How to implement Google Shopping strategies for 2021 to skyrocket your business in 2021?Įcommerce trends and predictions for 2021 Pay attention to the consumer touchpoints.Which Google Shopping strategies for 2021 should you use?.What significant changes Google Shopping went through?.What are the critical eCommerce Trends and predictions for 2021?.This “Google Shopping prediction for 2021” will answer the following questions: Coupling it up with the changes and updates Google Shopping went through this year can help you predict and strategize better for 2021. Even though 2020 has been an unpredictable year, you can still learn a lot from customer behavior throughout 2020.
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